/
1
·
In fifteen years of advertising, this was the first time I worked on a project aimed at people over 50. And therin lies the problem. Brands just haven't figured out how to talk to the older generation. For Eargo, a hearing aid company passionate about fighting the social stigma around hearing loss, we decided to shake things up by treating the target in a way they have never been portrayed in advertising - not as old people, but as people. With a sharp intellect and keen sense of humor who refuse to be the butt of the joke.
The spot resulted in an 85% increase to site visits, a 45% jump in sales, some spilled tea amongst conservatives, and fan mail from amused seniors.